offcourse
Brand Concept& Strategy
Brand DNA
Logo Design
Visual Identity Book
Offcourse is a new boat company in Amsterdam that wants their customers to feel at home when they step on board and needed a brand to show that.
So I created a colourful, fun brand that would feel homey. With images and text that show humans are imperfect, Offcourse gives you the feeling that you can relax.
Your friend with a boat. Down to water whenever you are.
Jun - Jul 2025
Amsterdam, NL
book
brand
visual
identity
The process
I enjoy working visually, so the Miro board is ideal for this. It’s like having a large wall where I can freely put all my thoughts.