fiesta macumba
Direction 1
Visual Identity Pitch
Fiesta Macumba has been infecting nightlife in The Netherlands with its tropical flavor for over a decade now. The recipe has become well-known: dancing, flirting and enjoying the hottest Música Latina, from the golden oldies to today’s bangers.
And they are looking for a new Brand Identity so I threw my creativity in the mix for the pitch. In the end, they went with a different design. Despite that, I’m still so proud of the work I’ve created that I wanted to share.
Direction 2
Direction 3
January 2024
Amsterdam, NL
identity
brand
visual
pitch
The process
I enjoy working visually, so the Miro board is ideal for this. It’s like having a large wall where I can freely put all my thoughts.