illy coffeeBrand Concept
Product Concept
Illy Coffee is a classic Italian brand that is obsessed with creating the perfect cup of coffee. It makes them obsessed with excellence. And gives them a deep love for the arts.
Which is why illy should become the Redbull of fine arts.
As part of the application process for the position of medior concept creative at Nijgh, I made this brand concept for illy.
April 2024
Bangkok, TH
concept brandproduct&pitch
The process
I enjoy working visually, so the Miro board is ideal for this. It’s like having a large wall where I can freely put all my thoughts.
